What I’ve learned is that user intent is super important. I mean, I use Google for everything. I use it all day, every day, but before getting into SEO, it never occurred to me that each search really does have a different intention. It’s not enough to have keywords, you have to really get into the mind of your audience and understand their wants beyond the letters they type! SEO is projected to reach 1.6 billion dollars as an industry by 2027, so make these mistakes now so that you can continue learning this craft!