From there you analyze the internal link suggestions, add or remove keywords from the “terms to use” section, and fix any other errors you may find. If you notice some terms different from what you’ve seen in the Content Editor – don’t worry. It happens. In Audit, we test out your content in a real-life environment to see where you fall short, and can make any improvements. The difference between the Content Editor and Audit is that in the Content Editor, we’re mainly focused on the contents of the article or post. On the other hand, in Audit, we zoom out and also analyze the navigation bar, the footer, menus and comments which is why the data can vary and it might affect your final score.