Welcome to "The Discovery Phase"
Here's a quick summary of the topics we'll discuss in the first of the three phases: The Discovery Phase!

Transcript & mp3 file
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Introduction to Module 2.mp3
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Hey y'all! Danni here from Surfer! I'm super excited to dive into Module 2! In this module you're going to get a lot of information to help you become a more competent and confident writer. I want you to grab your pen, grab your paper... okay wait. Who am I kidding? Grab your tablet, grab your iPad, get your screenshot ready...whatever you use to take notes. Grab that, and let's get started!
What is SEO-optimized content? It’s content that has been written, formatted and presented in a way that appeases both the search engines, like our old pal Google for example, and also gives the visitor to your site exactly what they’re looking for in language they can understand.
It’s the ever-so-delicate balance between understanding the algorithms and the goings-on behind the scenes, while also using natural language that people like you and I use to search for what we want.
Why is it important? It’s one of the best ways to bring organic traffic to your website. It’s how you can convert passersby into customers.
It’s not a shortcut--in fact, it’s quite grueling work at times, and it’s ever-evolving--but if relying 100% on social media or paid advertising is not an option, here comes SEO to the rescue! You can incorporate SEO into your content strategy, and see real, tangible and measurable results.
I’m going to break this section down into pillars so that it’s easier to follow, cool?
Pillar one of the content creation process is the Discovery Phase.
Before you ever type your first sentence, there are a few things you need to do in order to ensure that your article is impactful, and you don’t waste your time on content that will flop, for lack of a better word.
In the Discovery Phase we suggest you: analyze search intent, perform keyword research, and write an outline.
Okay! Now that you have a brief overview of what we're going to cover, let's get started with search intent. I don't want to give you any spoilers, but search intent is quite important.
I'll see you in the next lesson!
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